The Suavecito Firme Clay Pomade is the latest product to join our line. This matte pomade will give you monster grip and texture without drying stiff or shiny. It’s great for more natural looks or to add grit and hold to thin hair.

Use a small amount to add definition to curls and longer hair, or build up a strong grip on fine hair that needs extra help holding styles. May be used on damp or dry hair, but for a true matte finish, start with dry hair.

Directions: Works best on dry hair. Scoop a small amount of product into hands and emulsify between palms. Starting at the ends of your hair, distribute the pomade, moving toward the roots. Use your fingers to sculpt into desired style, or use a comb for a more polished look.

• Natural, matte finish - no shine

• Strong hold that lasts all day

• Washes out with just water

• Signature Suavecito scent